Hello! I'm Shriya, an artist of experiences 🫰🏼✨
With more than a decade of experience in diverse design fields across the United States and India, spanning both work and education, I have nurtured a passion for creating meaningful, impactful designs that enrich lives. Recently, I embarked on a new chapter of my creative journey by founding Iraaya, an art business where I craft unique artwork inspired by curiosity and human connection.
Through my work—whether designing products, environments, or art—I strive to inspire, influence, and connect. Guided by empathy, collaboration, and a deep love for the creative process, I firmly believe that every design has the power to shape lives and tell stories with purpose.
◉ Open to New Opportunities
Less is more
Simplicity is the key. It peels away the layers to reveal the core purpose. As Jonathan aptly stated, 'Simplicity isn't just decluttering; it's about revealing an object's genuine purpose and its place.' This principle guides my journey as a UX designer and researcher, shaping designs that seamlessly merge function and significance.
Purpose
Every design needs a meaningful purpose and a solid reason driving it. Otherwise, it's just a pretty but pointless creation. I use various approaches to ensure every product I create has a clear purpose, and I test rigorously to ensure that purpose is fulfilled.
Empathy and Focus
Understanding and caring about the users makes a big difference. When we step into their shoes and grasp their emotions and perspectives, we can truly appreciate their challenges and situations. This fuels my commitment to crafting designs centered around users and addressing real problems, not hypothetical ones.
WORK PROJECTS
Kong Pals
Integration of eCommerce in an American dog toy company called KONG. To increase KONG's customer base and brand engagement, a mobile app was designed for pet owners to recognize the health benefits of KONG and engage with other pet owners.
Work Weave
A web-based platform designed to help organizations reduce generational differences and foster a positive and supportive work environment while increasing employee satisfaction, engagement, and productivity.
Share Food Program
Share Food Program is a non-profit organization that fights against food insecurity by supplying nutritional food in the Philadelphia region. This project aimed to analyze Share’s information architecture and redesign its website to serve its users better.
Postpartum Depression
Helping new moms combat Postpartum Depression with activities for engagement after giving birth to young ones and helping them overcome negative thoughts and find time for themselves and blending well with their new normal
SOME OF THE PROJECTS I'VE WORKED ON
MORE...
Meraki - Habit forming app
A habit-forming mobile application to help people create better habits and enhance their lifestyle by learning journaling (Based Hooked by Nir Eyal).
Child Development Center
A spatial design project that connects children to engage in exploration and self-expression providing opportunities to learn and socialize.
Superpower Skills
Showcasing skillsets which helps me fluidly demonstrate my feelings and thoughts - Sketching, visual note-taking, painting, and doodling patterns
